Showing posts with label dealers. Show all posts
Showing posts with label dealers. Show all posts

Monday, January 25, 2010

It's on like Donkey Kong: Jilted Hyundai Genesis Coupe buyer jilted again, lawyers up — Autoblog


It's on like Donkey Kong: Jilted Hyundai Genesis Coupe buyer jilted again, lawyers up — Autoblog

This blows my mind. Does Glenn Hyundai of Lexington not realize they're just getting blasted everywhere on the internet. Every Hour that goes by with them doing nothing and not rectifying the situation their reputation is getting destroyed.

As a dealer it's others like this that make everyone in the industry look bad. The loss they may take on the car is nothing compared to the loss of respect they're getting from current and future customers. You made a mistake in your listing. Just step up, admit it and sell the vehicle for what it was won for in the auction.

Thursday, December 3, 2009

What I've learned in 10 years...

I've worked in automotive industry for ten years now and I'm still surprised everyday when I come to work. I've washed cars, stocked parts, delivered parts, sold cars, set up events, worked for a marketing company specializing in automotive dealerships, and now am a director of an Internet department. I've come to decide that people are just funny in how they interact and do things.



You have customers that go to dealerships and say that dealers are misleading them, but the majority of the time are way more misleading than the dealership. Of course there are dealerships with horrible business ethics that deserve all the criticism they get. The part that is so amusing about the whole process is this: a customer most of the time doesn't come to a dealership because they have no intention of purchasing a vehicles sometime in the near future, and salesmen don't go to work hundreds of hours a week to hang out with friends and chat it up. Although it takes both of them together to accomplish both of their goals they make it as difficult on each other as they can sometimes and are upset at the end regardless of the outcome of the transaction.



Purchasing a vehicle should feel like a 5 year old at Christmas. Or for everyone that has never seen it, like salespeople when a new load of cars gets delivered to a dealership. A truck pulls in with however many cars on it and salespeople run to the back and oooooh and ahhhh like they've never seen the car before. It looks like a bunch of kids chasing after the ice cream man. Just to be fair though I still do the same thing. I skip past 10 cars that are the same model as the one I'm going to look at and quite possibly one being the exact car I'm going to look at, and still think the one on the back of the truck that just got here is the greatest thing ever.

Everyone should feel that way when they're buying a new vehicle. They should get it, start it up, turn on they're favorite song, and drive away blasting it in a the beautiful shiny new car. There has to be a better way of accomplishing this as opposed to the way that it happens now.