So this story comes out about Glenn E Thomas Chrysler Jeep Dodge making a mistake in an Ebay listing on a 2009 Dodge Challenger SRT8. To make a long story short, the dealer apparently was changing the price of the vehicle and erased the reserve price on it. A savvy buyer realized the listing changed and won the vehicle for $29,100, or about $13,000 less than the value of the car. Obviously this cause concern with Glenn E Thomas and they have chosen not to honor the auction. Instead Glenn E Thomas says that there was a glitch in the listing ad that they never changed or removed the reserve price, and that they only lowered the buy-it-now to the reserve amount. The bad thing about this coming out is that a similar thing occurred not too long ago with a Hyundai Dealer on Ebay.
Thanks to all the dealers that need to read "Ebay for Dummies", which they can pick up for about $10 from Amazon.com, we're all going to look like dishonest car dealers who can't use the Internet.
I can understand the money situation for Glenn E Thomas. Who wants to take that big of a loss on a vehicle, but if you made the mistake just step up and do the deal. You may be receiving some positive press out in the world of the Internet instead of all the negative stories out there right now. You can just write the $12 to 13,000 your losing as going to your advertising budget. I'm sure it's only a fraction of what you actually spend.
John Davis, the GM at Glenn E Thomas, released a statement saying, "Glenn E Thomas is looking for a happy medium and willing to take a reasonable loss" followed by "Our philosophy is to make our customers happy." I would suggest you take your loss and start making your customers happy. I hate to break it to you but there was probably human error involved in the listing mistake. Ebay is a large enough company that they have really smart people making sure that there site doesn't make mistakes like erasing some one's reserve price.
No comments:
Post a Comment