Saturday, January 30, 2010

Tuesday, January 26, 2010

TomTom data reveals U.S. drivers' average speed, fastest highway — Autoblog


TomTom data reveals U.S. drivers' average speed, fastest highway — Autoblog

Big brother is everywhere! Kind of interesting though to see average speeds from around the country. There's some roads I drive on that I would guess the average speed to be upper 70s the way people drive on it. Maybe, they should share that information with people other than fleet drivers so everyone could determine the fastest route to their destination. Of course it may longer be the fastest route if they were telling everyone.

Monday, January 25, 2010

It's on like Donkey Kong: Jilted Hyundai Genesis Coupe buyer jilted again, lawyers up — Autoblog


It's on like Donkey Kong: Jilted Hyundai Genesis Coupe buyer jilted again, lawyers up — Autoblog

This blows my mind. Does Glenn Hyundai of Lexington not realize they're just getting blasted everywhere on the internet. Every Hour that goes by with them doing nothing and not rectifying the situation their reputation is getting destroyed.

As a dealer it's others like this that make everyone in the industry look bad. The loss they may take on the car is nothing compared to the loss of respect they're getting from current and future customers. You made a mistake in your listing. Just step up, admit it and sell the vehicle for what it was won for in the auction.

Petty Garage Dodge Challenger sells at Barrett-Jackson


I get to see Dodge Challengers on the regular, but this is definitely not an everyday Challenger. This beautiful 2009 Dodge Challenger SRT8 was built at the Richard Petty garage and painted in the famous Petty Blue. It was recently sold at the Barrett-Jackson auction for $130,000 that goes to charity.

Thursday, January 21, 2010

Build your own remote starter with a pre-paid mobile phone — Autoblog

Build your own remote starter with a pre-paid mobile phone — Autoblog

If necessity is the mother of all invention it must be really cold where this guy is. This should also be a signal to remote start manufacturers that the distance the remote starts work from may need to be increased. Of course 15 minutes away may be a little excessive.

What if the guy accidentally dialed his remote start and he was no where near his car? Maybe he went on vacation and his vehicle is at the airport waiting for his return. I wonder if he thought of a way to turn it off from his phone as well? I guess if he didn't then he would be calling for fluid delivery after he got back.

That would probably be a number you would want to make sure no one else had as well. There could be some major issues if the number wasn't placed on some kind of no contact list.

Big props to Dave for a little ingenuity though. Definitely a cool idea.

Tuesday, January 19, 2010

Jeep(R) Wrangler Named 'Best New Car for Off-Roaders' by Cars.com -- AUBURN HILLS, Mich., Jan. 14 /PRNewswire/ --

Jeep(R) Wrangler Named 'Best New Car for Off-Roaders' by Cars.com -- AUBURN HILLS, Mich., Jan. 14 /PRNewswire/ --

I've had my Jeep Wrangler for 8 years now and have loved every minute of it. Ican't imagine not having a Jeep I can walk out and drive everyday. I'm not saying that I wouldn't have another vehicle, but I will definitely always have a Jeep in the garage. After driving one for 8 years I can say that it is one of the most fun vehicles to drive.

Source: Next Dodge Durango to be called Magnum — Autoblog

Source: Next Dodge Durango to be called Magnum — Autoblog

Apparently from all the comments on this article Chrysler has stirred up a little debate over the apparent name change. Shakespear wrote the famous "What's in a name" quote. I guess there's a lot.

Thursday, January 7, 2010

What is your Brand?

I was at a seminar not too long ago that was hosted by ADR, Automotive Dealers Resource, (www.buyadr.com) and Mike Morgan was the speaker there. ADR and Mike did a great job there.

The one thing that I took away from it and that caused me the most thought was this, "How does the public perceive your brand?" It's such a basic concept when talking about marketing, but I feel that it's also one that we get away from all too often.

As a business owner or employee of a business we know what our message is to the public and how we think the public is receiving the message, but sometimes we get so caught up in believing we're sending a clear message out to everyone that we forget to really look and ask if that message is the one they're getting. It can end up like the game we played as kids where one person whispered something to someone else and then they passed the message to the next person in the same manner until it reached the end. The only problem was when it reached the end it was something totally different than what it started out as.

This perception effects every business in every industry. So if you haven't thought about how people really perceive your business take a moment to do so, get out in the community and ask some people, ask some of the people working with you or for you, sit down and ask yourself and you might be surprised at how different every ones answers are.

So, what is your brand? What does it say about your company? What does it say about yourself?