Good Today Only..

It's been awhile since I took the time to really give an opinion on some of the happenings in the car business, but I heard something today that really irritates me. When is the last time yo heard this one,

"That price is good today only..."

From a customer stand point that seems so ridiculous to me that someone would tell me that. I understand the need to sell something today but really? The price I can purchase something for today will be different if I wait until tomorrow? When I hear that I feel no need to continue along with the purchase process or to do business with that person or business at all ever.

The flip side of that would be the business stand point. Now as a dealer if there is some kind of incentive tied to the price of a vehicle that I know, and any dealer does because it's made clear by the manufacturer that is offering the incentive, will be ending on the last day of the month and it happens to be the last day then yes I would tell someone that. I would tell them that with the reason why so they didn't think I was just trying to get them to purchase my vehicle, and that they realized I was trying to keep their best interest in mind, and no, manufacturers do not tell dealers ahead of time what the incentive will be changing to tomorrow.

Incentives are generally tied to New Vehicles or on certified Pre-Owned Vehicles on occasion, so if I am calling about just a regular Pre-Owned Vehicle and am told that the price I'm being given is good only today it's ridiculous.

I prefer to tell customers this is what we have and this is the price. If they then choose to think about it or wait around then the price will still be the price. I want my customers to be happy and enjoy they're experience and return along with others. I'm here to sell vehicles, but I'm also here to help my customers have a great buying experience and meet all there expectations as far as their buying experience,