Thursday, December 3, 2009

What I've learned in 10 years...

I've worked in automotive industry for ten years now and I'm still surprised everyday when I come to work. I've washed cars, stocked parts, delivered parts, sold cars, set up events, worked for a marketing company specializing in automotive dealerships, and now am a director of an Internet department. I've come to decide that people are just funny in how they interact and do things.



You have customers that go to dealerships and say that dealers are misleading them, but the majority of the time are way more misleading than the dealership. Of course there are dealerships with horrible business ethics that deserve all the criticism they get. The part that is so amusing about the whole process is this: a customer most of the time doesn't come to a dealership because they have no intention of purchasing a vehicles sometime in the near future, and salesmen don't go to work hundreds of hours a week to hang out with friends and chat it up. Although it takes both of them together to accomplish both of their goals they make it as difficult on each other as they can sometimes and are upset at the end regardless of the outcome of the transaction.



Purchasing a vehicle should feel like a 5 year old at Christmas. Or for everyone that has never seen it, like salespeople when a new load of cars gets delivered to a dealership. A truck pulls in with however many cars on it and salespeople run to the back and oooooh and ahhhh like they've never seen the car before. It looks like a bunch of kids chasing after the ice cream man. Just to be fair though I still do the same thing. I skip past 10 cars that are the same model as the one I'm going to look at and quite possibly one being the exact car I'm going to look at, and still think the one on the back of the truck that just got here is the greatest thing ever.

Everyone should feel that way when they're buying a new vehicle. They should get it, start it up, turn on they're favorite song, and drive away blasting it in a the beautiful shiny new car. There has to be a better way of accomplishing this as opposed to the way that it happens now.

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